Successful web advertising that sells like hot cakes recognizes the simple fact that people visit web sites in search of information that will solve their pressing problems or help them solve those problems.
Based on that truth, the following are the steps you need to take to create a web advertising campaign that will sell like hot cakes and surpass all your expectations;
Before You Launch Your Web Advertising Campaign, Identify Pressing Prospect Problems
Start of planning your web advertising by creating a list of all the problems that your customers usually solve using your program. Commence with the obvious and move to the less obvious which can be even more powerful.
Let us closely examine an example from a business selling an ebook on online marketing to illustrate this key point. Folks purchasing the online marketing ebook would mostly be persons with the problem of having little or no traffic at their sites. That is the most obvious problem prospective purchasers of the ebook would be having. But there are those with the problem of wanting recognition and to become famous and badly need to attract attention to themselves. These are not "sick" folks. They are humans behaving perfectly normal. This less obvious motivation is in fact much more powerful than the obvious one and will give you better sales.
Generate Web Content And Articles That Describes The Problems You Have Identified In Great Detail
The next step in your web advertising campaign is to create lots of content describing the problems that you have listed in great detail and then giving plenty of practical and workable solutions other than your product or service. The idea here is to prove to your prospects that you are qualified to help.
It is very important at this stage to avoid referring to your product or service. Remember that you want to win trust and you will not do so by boring your readers with blatant advertising.
Web Advertising Killer Step: Suggest Solutions And Include Your Product/Service
If you have followed the steps in this program properly, by this time you will have given out lots of good information and you will also have created hunger for more. By just demonstrating to your prospects that their problem can be solved, you can easily create a hunger for even more effective and detailed solutions.
Let us use the example of the business selling ebooks on online marketing again. By generating content that touches on some of the minor solutions in the ebook which readers can actually try out and on doing so realize that they work in generating say, a steady flow of 20 new visitors to their sites daily, if you mention that the ebook contains another more advanced solution that will give them 1000 unique visitors a day, you will cause a stampede. That is exactly how this most effective web advertising technique is supposed to work.
Conclusion
The strategy you have just read is extremely powerful and is the sort of web advertising strategy that will sell for you virtually on autopilot for years. I guarantee it will always work, for almost any product or service that you can think of. It is by far the most powerful web advertising technique you will find anywhere and it is hat I have used myself for years now.
Saturday, January 13, 2007
Purchase Web Advertising: What You Need To Know
You are new to the web but you want to purchase advertising to promote your product, service or business. So where do you get started?
Most people start their web advertising adventure with the Google adwords pay-per-click program. This is an excellent decision. Naturally you will need to make allowances for the period you will have to learn how these amazingly successful ads work and the best headlines and keyword phrases to use. But with a decision like this one, you are already off to a great start and you are definitely headed in the right direction.
But you also need to know that the best way to find your most effective keywords and headline is to start off churning out content to promote whatever it is that you want to advertise. What’s more, if you can write a decent article, this whole exercise will cost you nothing but your time.
You may have heard people say that articles do not work as a promotional tool online. That is a lie. The fact that there are sites that receive millions of hits simply because of their content proves beyond any reasonable doubt that articles are in fact the most effective web-advertising tool. However you need to learn how to use them effectively.
Start off by posting your promotional articles at high traffic article directories. The key to making this work is to have useful articles packed with valuable information and then a resource box that will ensure that a large percentage of those who read your article end up at your site. Many people get these basics wrong ad then they turn round and hurriedly conclude that articles don't work.
But there are even more effective web advertising techniques that involve the use of articles. You need to give away some of your articles as exclusives to a particular high traffic web site or blog to publish complete with links pointing to your site. Other webmasters will be happy to publish your article and not pay you but in exchange for links in your article pointing back to your site. You will not find a more effective web advertising technique. And what is even more unbelievable is that this is all FREE web advertising.
Most people start their web advertising adventure with the Google adwords pay-per-click program. This is an excellent decision. Naturally you will need to make allowances for the period you will have to learn how these amazingly successful ads work and the best headlines and keyword phrases to use. But with a decision like this one, you are already off to a great start and you are definitely headed in the right direction.
But you also need to know that the best way to find your most effective keywords and headline is to start off churning out content to promote whatever it is that you want to advertise. What’s more, if you can write a decent article, this whole exercise will cost you nothing but your time.
You may have heard people say that articles do not work as a promotional tool online. That is a lie. The fact that there are sites that receive millions of hits simply because of their content proves beyond any reasonable doubt that articles are in fact the most effective web-advertising tool. However you need to learn how to use them effectively.
Start off by posting your promotional articles at high traffic article directories. The key to making this work is to have useful articles packed with valuable information and then a resource box that will ensure that a large percentage of those who read your article end up at your site. Many people get these basics wrong ad then they turn round and hurriedly conclude that articles don't work.
But there are even more effective web advertising techniques that involve the use of articles. You need to give away some of your articles as exclusives to a particular high traffic web site or blog to publish complete with links pointing to your site. Other webmasters will be happy to publish your article and not pay you but in exchange for links in your article pointing back to your site. You will not find a more effective web advertising technique. And what is even more unbelievable is that this is all FREE web advertising.
Web Advertising Made Simple
The golden rule that makes web-advertising work is really very simple. You just need to understand that folks online hate to be advertised to.
So how do you do your web advertising? You start off by giving away valuable information and then offering the product that you want to advertise as one of the solutions to the problems your information-packed article is talking about.
Many of you may be disappointed at the simplicity of that statement. Human nature is such that we are always seeking the complex. But please bear in mind that this is the secret behind the multi-billion dollar Google Inc. juggernaut. This web enterprise makes virtually all its' money from those tiny, ugly-looking text ads we see next to search results and in millions of sites across the World Wide Web. Google earns money from the clicks on those ads and the reason those web advertisements work is because they are text ads rather than banner ads and then they are always targeted. Animal food ads will tend to appear on animal topic sites and pages. But most of all Google Adsense ads work because every effort was made right from the beginning to have them viewed as sources of information rather than advertisements. That is why they appear next to search engine results and also on web sites so that a reader who does not find enough information or just wants more information can click on them.
If you fully grasp this simple truth, you will never go wrong with your web advertising.
So how do you do your web advertising? You start off by giving away valuable information and then offering the product that you want to advertise as one of the solutions to the problems your information-packed article is talking about.
Many of you may be disappointed at the simplicity of that statement. Human nature is such that we are always seeking the complex. But please bear in mind that this is the secret behind the multi-billion dollar Google Inc. juggernaut. This web enterprise makes virtually all its' money from those tiny, ugly-looking text ads we see next to search results and in millions of sites across the World Wide Web. Google earns money from the clicks on those ads and the reason those web advertisements work is because they are text ads rather than banner ads and then they are always targeted. Animal food ads will tend to appear on animal topic sites and pages. But most of all Google Adsense ads work because every effort was made right from the beginning to have them viewed as sources of information rather than advertisements. That is why they appear next to search engine results and also on web sites so that a reader who does not find enough information or just wants more information can click on them.
If you fully grasp this simple truth, you will never go wrong with your web advertising.
Web Site Advertising Tip: Text Links Earned Me A Fortune When I Dumped Banner Ads
Before I tell my web-advertising-tip-story about what text links have done for my business, I want you to imagine a situation where you are eagerly seeking information on some medication on the net. Suddenly, out of nowhere an advertisement about some miracle penis size-enhancing thing pops up right in front of you. And to make matters worse, you're some nice lady who does not own a penis. Get my drift?
Banner advertisements prominently displayed at a web site where you are looking for information are almost as bad. My point is that banner advertisements, even when they are not pop-ups are pretty offensive because nobody logs onto the web to be advertised to.
And the figures tell the whole story better than any words can. I once experimented with a banner ad that was viewed almost 100,000 times without a single soul clicking on it. On the same page was a small text link advertising the same product that received hundreds of clicks.
Before I carried out this web advertising experiment, I was already aware of how powerful text links were, but I had never compared the two before. My web-advertising story is so simple that it may disappoint you. All I did from that day was to dump all banner ads and I replaced them with text links and resource boxes complete with links at the bottom of information-packed articles.
To date that particular business I was advertising on the web brings me tens of thousands of dollars on a regular basis and I have never engaged in any other form of advertising save the one I have just described. And it is free. I kid you not.
The hype peddler's intentions towards your wallet or credit card are always suspect, but they are right when they say free web advertising works. I am not trying to sell you anything and I am telling you that it is the only advertising I do and yet I earn a pretty good living exclusively online.
Banner advertisements prominently displayed at a web site where you are looking for information are almost as bad. My point is that banner advertisements, even when they are not pop-ups are pretty offensive because nobody logs onto the web to be advertised to.
And the figures tell the whole story better than any words can. I once experimented with a banner ad that was viewed almost 100,000 times without a single soul clicking on it. On the same page was a small text link advertising the same product that received hundreds of clicks.
Before I carried out this web advertising experiment, I was already aware of how powerful text links were, but I had never compared the two before. My web-advertising story is so simple that it may disappoint you. All I did from that day was to dump all banner ads and I replaced them with text links and resource boxes complete with links at the bottom of information-packed articles.
To date that particular business I was advertising on the web brings me tens of thousands of dollars on a regular basis and I have never engaged in any other form of advertising save the one I have just described. And it is free. I kid you not.
The hype peddler's intentions towards your wallet or credit card are always suspect, but they are right when they say free web advertising works. I am not trying to sell you anything and I am telling you that it is the only advertising I do and yet I earn a pretty good living exclusively online.
Web Advertising: Beware of The Banner Ad
More and more people are these days finding themselves in that situation where they need some web advertising and more often than not they usually require it pronto. Little wonder that many mistakes are made in this kind of hurried situation and folks do not take the time to learn what it takes to advertise successfully on the web.
To start with it is important to realize that the rules for advertising on the web are very different from what you may be familiar with I the offline world, in magazines and newspapers.
Probably the biggest difference is that full color nice looking advertisements do not work as well online. Another name for these sort of ads is banner ads. Banner ads have been responsible for the death of countless online businesses already and yet folks still insist on them.
It is important to understand why banner advertising does not work on the web.
Nice glossy display advertisements are effective in newspapers and magazines, because the nature of the medium accommodates them comfortably. Even on TV we tend to have our own favorite TV ads that we do not mind seeing again and again. The big difference online is that advertisements are a rude interruption to what we are doing. And mostly they are rightly labeled "spam".
If you want your web advertising to be successful then you should start off by avoiding banner advertisements. Throw your idea of transferring that nice successful glossy advertisement online, out of the window. If you do that I will then show you how even free web advertising can be highly effective.
To start with it is important to realize that the rules for advertising on the web are very different from what you may be familiar with I the offline world, in magazines and newspapers.
Probably the biggest difference is that full color nice looking advertisements do not work as well online. Another name for these sort of ads is banner ads. Banner ads have been responsible for the death of countless online businesses already and yet folks still insist on them.
It is important to understand why banner advertising does not work on the web.
Nice glossy display advertisements are effective in newspapers and magazines, because the nature of the medium accommodates them comfortably. Even on TV we tend to have our own favorite TV ads that we do not mind seeing again and again. The big difference online is that advertisements are a rude interruption to what we are doing. And mostly they are rightly labeled "spam".
If you want your web advertising to be successful then you should start off by avoiding banner advertisements. Throw your idea of transferring that nice successful glossy advertisement online, out of the window. If you do that I will then show you how even free web advertising can be highly effective.
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