Saturday, January 13, 2007

Web Advertising That Sells Like Hot Cakes

Successful web advertising that sells like hot cakes recognizes the simple fact that people visit web sites in search of information that will solve their pressing problems or help them solve those problems.

Based on that truth, the following are the steps you need to take to create a web advertising campaign that will sell like hot cakes and surpass all your expectations;

Before You Launch Your Web Advertising Campaign, Identify Pressing Prospect Problems
Start of planning your web advertising by creating a list of all the problems that your customers usually solve using your program. Commence with the obvious and move to the less obvious which can be even more powerful.

Let us closely examine an example from a business selling an ebook on online marketing to illustrate this key point. Folks purchasing the online marketing ebook would mostly be persons with the problem of having little or no traffic at their sites. That is the most obvious problem prospective purchasers of the ebook would be having. But there are those with the problem of wanting recognition and to become famous and badly need to attract attention to themselves. These are not "sick" folks. They are humans behaving perfectly normal. This less obvious motivation is in fact much more powerful than the obvious one and will give you better sales.

Generate Web Content And Articles That Describes The Problems You Have Identified In Great Detail
The next step in your web advertising campaign is to create lots of content describing the problems that you have listed in great detail and then giving plenty of practical and workable solutions other than your product or service. The idea here is to prove to your prospects that you are qualified to help.

It is very important at this stage to avoid referring to your product or service. Remember that you want to win trust and you will not do so by boring your readers with blatant advertising.

Web Advertising Killer Step: Suggest Solutions And Include Your Product/Service
If you have followed the steps in this program properly, by this time you will have given out lots of good information and you will also have created hunger for more. By just demonstrating to your prospects that their problem can be solved, you can easily create a hunger for even more effective and detailed solutions.

Let us use the example of the business selling ebooks on online marketing again. By generating content that touches on some of the minor solutions in the ebook which readers can actually try out and on doing so realize that they work in generating say, a steady flow of 20 new visitors to their sites daily, if you mention that the ebook contains another more advanced solution that will give them 1000 unique visitors a day, you will cause a stampede. That is exactly how this most effective web advertising technique is supposed to work.

Conclusion
The strategy you have just read is extremely powerful and is the sort of web advertising strategy that will sell for you virtually on autopilot for years. I guarantee it will always work, for almost any product or service that you can think of. It is by far the most powerful web advertising technique you will find anywhere and it is hat I have used myself for years now.

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